The ABM Experience
The Guided Experience Playbook is a 30-day fully immersive ABM experience. From personalized marketing emails, ads, and outreach, you get a transparent look across the ABM journey.
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"Other vendors look at intent data only, but Propensity gives you complete control of your ABM data. Now your options are really limitless as to what you can do".
- Kyla Bobola, Director of Marketing at IRIS Americas
Select a video to learn more about different ABM topics
Activate long term growth with ABM in 5 simple steps
Did you know by targeting in-market accounts, you decrease cost per lead and increase conversion rates across your entire pipeline? In step 1, we will show you how to identify in-market accounts so you target accounts and contacts most likely to convert.
Invite a member of your team into experience?
Invite your team
Get your solution on your customers’ radar. In step 2, you’ll actively market your in-market accounts with paid media ad campaigns and map engagement at the account level to uncover which accounts are qualified and ready for sales outreach.
Target your top 100 accountsStep 3 is all about your buying circle. Here, you’ll build relationships with the right contacts and enrich them with high-quality details, so sales can accelerate sales cycles and achieve up to 5x engagement and 20% more opportunities created across outreach.
get your top 100 accounts
Get a sneak peek of your results and learn how to optimize future campaigns in the final steps of the ABM experience. We’ll show you total ads, total ad spend, conversion and click through rate across the experience as well as total new opportunities in the pipeline.
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